Serving sixteen public and private medical schools in New York State, this dynamic organization uses it's vast knowledge and experience to advocate for diversity in medical education, foster interest in high school students and influence state policies. We were lucky enough to be charged with remaking their hard-working web presence.
Our design is both professional and friendly. It reflects the competent manner with which they pursue their advocacy goals with a nod to the positive, personal effect they seek to have on potential young students. The simple navigation streamlines key information and quickly provides their varied audience with a clear path to time-sensitive information.
We gave special attention to readability of article subpages. Through subtle color and font choices, we ensured that longer articles would read as beautifully on screen as in print.
Launch Site